It took me years to understand this.

When I first moved to Australia I noticed pretty quickly that I was different. I sounded different, I looked different, I think differently. And believe me I did not like it. It took me years, and starting a business to realise that what makes me different makes me memorable! And that is a good thing.

What do you want people to associate with you when they think of your name? 

Identifying your point of differentiation and owning it can help you get a better job, get more of the clients you love to work with and live a happier and fulfilling life. 

How can you start creating your authentic personal brand? 

Before you get confused with personal brand, let me clarify I am talking about YOU and how you see and project yourself in the world. And everyone has a personal brand. Everyone! Even if you work in the corporate world.

Start by asking yourself these questions:

  • Who are you? If you take all the labels out (mum, sister, wife, business owner) Ask yourself again, who are you? 
  • What are you best at? What do you keep receiving compliments on all the time? 
  • Why should they hire you over someone else? What is different about you?
  • What are your values? What is important to you? 
  • Define how you want to be perceived. First impressions count. 
  • Find your competitive edge, be memorable and find a way to connect with people. What can you do to leave people feeling happier than when they first met you?
  • Be passionate about who you are and what you do. 
  • Find a way to relate to others and build relationships based on common ground. 
  • Create a consistent brand and story - so people get the same sense of who you are on the phone, over email, in person or on your social media.

I am absolutely passionate about working with professional women helping them build and develop their best version of themselves through working on their image and presence.

If you are in Perth I have a couple of workshops coming up.  To read more click here