It took me years to understand this.
When I first moved to Australia I noticed pretty quickly that I was different. I sounded different, I looked different, I think differently. And believe me I did not like it. It took me years, and starting a business to realise that what makes me different makes me memorable! And that is a good thing.
What do you want people to associate with you when they think of your name?
Identifying your point of differentiation and owning it can help you get a better job, get more of the clients you love to work with and live a happier and fulfilling life.
How can you start creating your authentic personal brand?
Before you get confused with personal brand, let me clarify I am talking about YOU and how you see and project yourself in the world. And everyone has a personal brand. Everyone! Even if you work in the corporate world.
Start by asking yourself these questions:
- Who are you? If you take all the labels out (mum, sister, wife, business owner) Ask yourself again, who are you?
- What are you best at? What do you keep receiving compliments on all the time?
- Why should they hire you over someone else? What is different about you?
- What are your values? What is important to you?
- Define how you want to be perceived. First impressions count.
- Find your competitive edge, be memorable and find a way to connect with people. What can you do to leave people feeling happier than when they first met you?
- Be passionate about who you are and what you do.
- Find a way to relate to others and build relationships based on common ground.
- Create a consistent brand and story - so people get the same sense of who you are on the phone, over email, in person or on your social media.
I am absolutely passionate about working with professional women helping them build and develop their best version of themselves through working on their image and presence.