Have you ever felt like you have to dress in a ‘certain way’ in order to be taken seriously at work?

I have heard this so many times. Women dressing in a way they think they 'should' in order to fit in and be taken seriously.

I still remember who I was and how I dressed at my first job ever- the work experience, my mum picking my outfits... painful memories.

I felt like an impostor, my clothes didn't feel anything like me so my attitude reflected that.

The key here is learning how to stay true to who you are while still commanding that credibility that we all need in business.

This is not about changing who you are, it's about learning the 'rules' of how perceptions are created, then adjusting a few things here and there to be taken seriously while showing up as YOU, in clothes that make you feel and act like the powerhouse you are!! 

It's all about letting your image do the talking!


This outfit is a bit too serious for me, however, it's got many elements that make me feel fully me.

I am wearing a statement piece with my necklace, the style of my jacket is not that traditional and my shoes (sorry not in pic) are my favourite.

Top: *COL, Pants: Saba, Jacket: Wish, Necklace: Swarovski.

* (COL) means they are a Colombian brand ;)

I wore this for a photo shoot where I needed a bit more of a credible look for some corporate work. The most important thing here is that I chose black and beige because even though it is more serious is still more me than just wearing black. There is ALWAYS another way to stay true to who you are and how you want to show up than just wearing black every day or fitting without the 'industry' standards.

Professional Women of Perth!
Ready to step into your most empowered, authentic and stylish version of you? 

No better time than NOW to create an image that expresses who you are in an authentic way!


Imagine aligning your image, personality and body language to create impact wherever you go.

Imagine feeling more confident in your own skin and all of the opportunities you will attract.

You are invited to attend my 3-hour Confident Image workshop in Perth. It will be a fun and profound experience.

There is so much to learn about how you can create an authentic image and a new level of confidence you didn't even think you needed. And the workshop is full of tools that you will be able to implement straight away. 

Can't wait to meet you there <3

Not in Perth? No worries! Let's talk! Let's foind out what you need to start doing to move forward towards your goals. 

Book a time here

Have an awesome week!

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Alba Gomez is an image and personal brand coach, keynote speaker, first impressions specialist and professional image consultant.

Born in Colombia and based in Australia, she travels nationally and internationally for speaking, executive coaching, consulting and training.

Alba works with individuals and small groups right through to large corporations. She brings her client’s image into line with their personal and professional roles, giving them the clarity and confidence to look and feel their best. Alba uses a unique, results-orientated approach, drawing on her 14 years of experience with systems and processes as an engineer. 

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