While I was at uni I dated a guy who had a very strong personality. He was a great salsa dancer, and I love dancing! I would always be the last person still on the dance floor at parties.

However, I could NEVER seem to be able to salsa dance with him. He moved his feet in a way that I could not understand. I would try to imitate him, failing miserably at it, to the point that I decided I was a bad dancer and never danced salsa with him again. I felt so miserable about it.

After many years, well after I moved to Australia, we were at a party together through common friends, and one of my favorite salsa songs was playing. He asked me to dance with him, and I did. To my surprise it was awesome!

I went onto the dance floor feeling happy, excited and had forgotten momentarily I could not dance 'properly' with him. When I analysed what was different, I noticed something that blew me away. I was not trying to BE anything, I was not trying to please him or to change how I danced.

I was being me, I was being my 'dancing self' and we were actually in total synchronicity and had an amazing time dancing.

I could not believe it! All those times I tried to change who I was or how I danced to 'fit' into his style of dancing and personality. That just made it impossible for me to stay true to my essence.

And believe me, I didn't just do that on the dance floor. I changed who I was so many times to please others, or so I thought I was. 

A huge part of developing your personal brand is coming back to your core, to your essence. And that is why I bloody love it so much!

It allows you to find parts of yourself that you might have forgotten you had or have never discovered. It allows you to own fully who you are, with the great, the not so good and everything in between.

Because when you do this, you start showing up in life and business as your most authentic and confident self.

And how you show up in life is everything! When you bring all of who you are to conversations, negotiations, meetings, social events and at home, everything flows. There is no energy wasted trying to cover parts of yourself that you disapprove of.

And just as my story about dancing showed me, you can actually get along better with others and have more fun. All I needed to do was to actually show up as me. Not the edited version of me that I thought was going to be 'approved' and 'liked' by my boyfriend.

So, where in your life, career, or relationships have you been inauthentic? Where have you not been your full unedited self? And how can changing that can create a deeper connection with others?

I have seen it with myself, and hundreds of my clients. Once we allow ourselves to be fully us and share that with the world, everything starts changing. From couples transforming their relationships to salespeople increasing their conversion rates, to individuals in the corporate world getting promoted, to business people growing their business 10 fold.

Are you ready to find who you really are under all the labels you hold?

Are you ready to share more of who you are and create a personal brand that is authentic and will allow you to create the success you desire?

And if you are in Perth, I would love you to join me for my next Presence Formula workshop

In this full-day training, we will hone in on who you are, owning your point of difference, further develop your personal brand, and your communication style. And how to use all these new awarenesses and knowledge to take your career or business to the next level.

The next workshop is on May 8th and is open to men and women. There are just 3 SPOTS LEFT! You can read more here.

The path to increasing your level of leadership and influence begins with self-mastery. This concept is probably the most important foundation to achieve the success you desire.

“Thank you Alba for taking what can be a very complicated and difficult process and breaking it down into very workable steps, providing clarity and a plan for action.  I am feeling inspired to dive even deeper and motivated to take action that will produce results. I am excited to develop a personal brand that is more in alignment with my essence and will take me to the next level in my career and life.” - Testimonial from an attendee at the last Presence formula workshop

Have a great week!

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Alba Gomez is an image and personal brand coach, keynote speaker, first impressions specialist and professional image consultant.

Born in Colombia and based in Australia, she travels nationally and internationally for speaking, executive coaching, consulting and training.

Alba works with individuals and small groups right through to large corporations. She brings her client’s image into line with their personal and professional roles, giving them the clarity and confidence to look and feel their best. Alba uses a unique, results-orientated approach, drawing on her 14 years of experience with systems and processes as an engineer.