Your image, and the way you perceive yourself, affects more than just your personal relationships. It affects your career, your income, your sense of self-worth - and it affects the way you live life every day, both professionally and privately.
Transforming the way you look and feel can have an immediate positive impact that is not only about the physical, but far more importantly, about your mental ability to feel empowered and confident – which leads to more leadership opportunities and success.
I am passionate about working with professional women of all ages, shapes, sizes and backgrounds to assist you in transforming your style and personal brand - from the inside out - so that you can feel empowered to step into your success.
I am a Style and Personal Brand coach. Based in Perth, Western Australia, I travel nationally and internationally for speaking, mentoring and coaching engagements, working with clients from a variety of industries. I have been nominated for Telstra Businesswoman of the Year and in 2014 won a Nifnex Influential 100 Award. I have been fortunate enough to have had media exposure in The Western Australian and Sunday Times. I have published two e-books and a blog, and contributed to various online magazines and websites, sharing my expertise.
I was born in Colombia, South America, where my professional life saw many successes from early on: in my mid-twenties I was the production manager of a recognised textile company – a position never before held in the company by someone so young. It was in my native country that I commenced a successful 14-year career as an engineer in the corporate sphere, which placed me in positions of leadership in both Colombia and Australia.
In my adoptive home country of Australia, I continued to push professional boundaries; in the male-dominated office of a Japanese multinational, the role of Quality Manager was created for me – a first in a company where previously no female had held a management position.
Having spent years observing, supporting and influencing people’s career paths, I have long been fascinated by the power of image and the way people can use their personal brand to positively impact their results in life and business. I am passionate about guiding women through the process of revealing for themselves their unique qualities and strengths, combining this with practical strategies for utilising these to accelerate their professional advancement.
If you would like to know more about my personal journey, please click here.
I work with individuals through to large corporations to bring my client’s image into line with their personal and professional roles and goals, giving them the clarity and confidence to look, feel, and achieve their best. I use a unique, results-orientated approach, drawing on my experience with systems and processes as an engineer. Throughout the journey I undertake with each client, I focus on the unique perspective of, and challenges faced by, women in the corporate arena.
My WOW NOW Personal Brand system has been designed to help corporate women create a powerful personal brand that is an authentic and confident representation of themselves.
I am an active member of AICI (Association of Image Consultants International). I am also the author of Transform Your Style in 21 Days and 7 Ways to WOW with your First Impression and a member of the National Speakers Association.
I am incredibly happy to welcome you to the start of your journey to stylish, confident leadership.