Be seen as a credible, professional and confident individual,

that has a unique personal brand!

Your image, and the way you perceive yourself, affects more than just your personal relationships. It affects your career, your income, your sense of self-worth - and it affects the way you live life every day, both professionally and privately.

Transforming the way you see yourself and the impressions you create can have an immediate positive impact that is not only about the physical, but far more importantly, about your mental ability to feel empowered and confident – which leads to more leadership opportunities and success.

I am passionate about working with individuals and teams to assist them in transforming their presence and personal brand so that they can feel empowered to step into greater success.

Increase your leadership skills, confidence and your ability to direct your career.


In a competitive market your greatest strength is your ability to create powerful impressions. Because people do business with people and companies they like and trust.

Your guide to confident leadership STARTS HERE!


Reveal a MORE confident, empowered YOU

Reveal a MORE confident, empowered YOU

I am a Personal Brand and image expert. First Impressions specialist. Engineer with 14+ years experience. Keynote speaker and media commentator.

Based in Perth, Western Australia, I travel nationally and internationally for speaking, mentoring and coaching engagements, working with clients from a variety of industries. I have been nominated for Telstra Businesswoman of the Year twice and won a Nifnex Influential 100 Award.

I have been fortunate enough to have had media exposure in the Today show, 9 news and Channel 10. I have published two e-books and a blog, and contributed to various online magazines and global summits, sharing my expertise.

I was born in Colombia, South America, where my professional life saw many successes.  It was in my native country that I commenced a successful career as an Engineer in the corporate sphere, which placed me in positions of leadership in both Colombia and Australia.

In my adoptive home country of Australia, I continued to push professional boundaries; in the male-dominated office of a Japanese multinational, the role of Quality Manager was created for me – a first in a company where previously no female had held a management position.

Having spent years observing, supporting and influencing people’s career paths, I have long been fascinated by the power of first impressions and image and the way people can use their personal brand and presence to positively impact their results in life and business.  I am passionate about guiding individuals through the process of revealing for themselves their unique qualities and strengths, combining this with practical strategies for utilising these to accelerate their professional advancement.

If you would like to know more about my personal journey, please click here.

I work with individuals through to large corporations to bring my client’s image and presence into line with their personal and professional roles and goals, giving them the clarity and confidence to look, feel, and achieve their best. I use a unique, results-orientated approach, drawing on my experience with systems and processes as an engineer.  Throughout the journey I undertake with each client, I focus on the unique perspective of, and challenges faced by, each individual in the corporate or professional arena.

My Personal Brand system has been designed to help you create a powerful personal brand that is an authentic and confident representation of yourself and/or your business.

I am a member of AICI (Association of Image Consultants International). I am also the author of Stylish and Confident and 7 Ways to WOW with your First Impression and a member of the National Speakers Association.

I am incredibly happy to welcome you to the start of your journey to confident leadership.

Alba took the time to investigate the needs of our business rather than rolling out a generic presentation. She engaged our team in a professional and spirited conversation that led to simple solutions being introduced to our everyday practices. The team really enjoyed the sessions and walked away with a great understanding on how to create a positive impact with our clients.
— Brett Carter – IKEA
This program has been the best investment I have ever made. I was open, honest and accountable and it led to real change in how I felt, acted and what I achieved.
My confidence went sky high and I achieved some amazing results in my career that I wouldn’t have had and confidence to tackle without Alba’s guidance and support.
Thank you Alba you have helped me a great deal and I will forever be grateful!
— Kate Byfield - Marketing manager

Ready to take action but have questions?

Schedule a complimentary Stand up and Stand out consultation here

Alba has been featured on the media outlets above. She is also a permanent contributor on 9news and on online summits globally.

Alba has been featured on the media outlets above. She is also a permanent contributor on 9news and on online summits globally.