I am pretty sure you, like most people, have a misunderstanding about what personal branding is. If it wasn't because this is my area of expertise, I am sure I wouldn't know either.
People often think they don't have a personal brand or it doesn't matter if they don't have one. I hear it all the time.
Some people think it is only relevant if you have a business, or that it is all about having a website, and the colours on your logo, or just simply what you wear.
I like to define personal brand as what people think of when they hear your name. We all have a personal brand. Whether you are in business for yourself, work in the corporate world, or for any business.
Amplifying your personal brand means identifying and communicating what makes you unique, relevant, and compelling so that you can reach your goals. Personal branding means using who you are to get what you want from life. I use presence and personal brand interchangeably because to me they both mean the same.
Personal Branding enhances your self-awareness. When you go through the Personal Branding process, you develop incredible self-understanding about what makes you unique, valuable, and powerful. It helps you optimize and flaunt your strengths. It requires you to be crystal clear on what you want to achieve and helps you set goals to get there.
Your presence will help you differentiate yourself from everyone else. Because there is only one of you and that is actually your superpower. But how do you amplify who you are and how do you communicate it?
How to get started in the personal branding process?
You can check out my online presence formula course here. This is a self-paced program that will guide you through my proven steps and process, which will help you develop a new level of confidence to start showing up as the powerful, confident individual you truly are.
You are unique. Make sure you spend time discovering what is unique about you and crafting a presence and brand message that makes you feel proud to share it with the world. This will create a massive impact on the results you get in your life and business.
Make this a great week!
Lots of love,
Alba Gomez is a presence and personal brand coach, keynote speaker, first impressions specialist and professional image consultant. Born in Colombia and based in Australia, she travels nationally and internationally for speaking, executive coaching, consulting and training.
Alba works with individuals and small groups right through to large corporations. She brings her client’s brand into line with their personal and professional roles, giving them the clarity and confidence to communicate and be their best. Alba uses a unique, results-orientated approach, drawing on her 14 years of experience with systems and processes as an engineer.
